How to Leave a Company Review on Indeed
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When I'm scrolling through the web on my telephone, I often land on websites where customers are encouraged to go out reviews. There's a big reason backside that request: A 2017 survey found that 97% of consumers factor reviews into their buying decisions. It's called social proof.
Just as consumers want to "try before they buy," job seekers want to run across whether employees like working at a given company earlier they employ. That's why they check out employee reviews on the ever-expanding list of rating sites such as Indeed Company Pages . In fact, 95% of U.S. workers in a recent Indeed survey say that when considering a new chore, insight into the company's reputation is "extremely" (62%) or at least "somewhat" (33%) important.
For anyone multitasking at home (or bad at math), that'due south only five% of people who say that an employer'south reputation ISN'T important at all.
But what if your arrangement is pocket-sized and has only a handful of reviews, some of which are out of date? Or what if you're with a large company that has some negative reviews because of a trouble that has since been resolved? In situations such as these, it makes sense to pursue new reviews to sweeten that bitter cocktail. But request for them is tricky. If handled improperly, your efforts can backfire — let's face it, asking for reviews is usually implicitly asking for positive reviews.
Here'south how to ask for employee reviews in ways that are non only ethical merely likewise likely to garner honest, positive feedback:
1. Never inquire for positive reviews.
Direct request employees for positive reviews is jump to make them feel pressured, aroused or suspicious of your motives. Don't practise it. Ever.
Plus, some chore-review sites have algorithms and filters designed to automatically notice fraudulent reviews. When discovered, these reviews are immediately deleted.
What y'all tin can do is craft a bulletin, via email or another format, that helps motivate employees to mail a review — as long as you lot don't suggest you lot're hoping for a positive one.
For example: "Many job seekers read employee reviews to identify places they'd like to piece of work. Authentic reviews from workers like you, listing the pros and cons, can help the states appeal to elevation candidates in this competitive labor market. Please consider contributing your honest feedback."
2. Time your requests for reviews strategically.
For obvious reasons, if your company but laid off a dozen workers or its stock market share prices have plunged, it'due south not a good fourth dimension to ask for reviews.
A better bet is to time your asking around positive employee milestones and key company moments. Here are a few examples:
- Orientation and grooming: Ask employees in each new-hire grade to get out reviews of their interview experiences while they're fresh in their minds.
- Milestones and anniversaries: When an employee hits a work ceremony (we call them Indeediversaries), congratulate them on the milestone and leverage their experience for a review. You might transport them an email with a link to a reviews site, such as, "Now that you've been here for a bit, would you lot mind sharing what it's like to work here from your perspective?"
- Promotions: When employees receive promotions, requite them kudos. And while you're at it, permit them know they're a great example of people who make a positive impact at the visitor. Tell them you'd capeesh information technology if they'd share their honest career path experience online.
- Special events: Did your company just concord a fun event, such equally a team-building off-site or sponsor a charitable activeness? Ask for employee reviews in the weeks following an event, especially if they were given time off to participate. Nevertheless, don't ask during an result, as this could imply that y'all're "attempting to lead the witness."
- Positive visitor moments: Has your company earned an honour? Received a positive mention in the media? Rolled out a particularly strong onboarding program? Each of these scenarios presents a golden opportunity to ask for aboveboard employee reviews, as well.
I caveat: The algorithms of some reviews platforms may flag a alluvion of new, positive reviews as suspicious. When possible, spread out your requests for reviews over fourth dimension. Y'all tin can also limit requests to one section or team at a time, rather than asking on behalf of the unabridged company. Again, the timing should be organic and brand sense for the individual employees, not your desire to raise your visitor rating.
iii. Ever answer to negative reviews.
No one expects to encounter all five-star employee reviews; in fact, that could count as a carmine flag. Every visitor tin can expect negative feedback at some indicate. Instead, what's critical is if and how you respond to negative employee reviews.
#ProTip: NOT responding to a negative review is, in fact, responding to that review with silence.
When an employee posts a negative review, respond to information technology correct away. The worst affair you tin exercise is ignore it. Others will run into that you didn't answer and may conclude that you only don't care, that the reviewer'southward criticism was accurate — or both.
On the other manus, authentic, transparent response to an unfavorable review tin can actually modify perceptions of your company from negative to positive. In the aforementioned Indeed survey , 36% of workers say their perceptions of an employer would be "much more positive" if that employer had responded to a negative employee review, and 36.2% say their perceptions would get "somewhat more positive." Simply xix% of respondents say an employer response wouldn't modify their minds.
Responding to reviews may likewise encourage other employees to post their opinions since they're more than probable to experience their voices are heard.
four. Validate – Empathise – Phone call to Action
In my opinion, here's the best mode to respond to a negative review.
- Thank the reviewer for the honest feedback.
- Evidence them you understand the criticism.
- Explain what the company is doing, or plans to exercise, to correct the problem (without making promises you tin can't keep).
- Don't contend with or question the criticism; this tin make you look defensive, which is worse than not responding at all.
- Ask for more information if you need information technology. The context isn't e'er articulate with double anonymous reviews, so reach out if you need to make changes and even provide direct contact options in your response.
Reply to positive reviews, as well, past thanking reviewers for taking the time to provide feedback. This farther reinforces the bulletin that the company is aware and appreciative of everything employees have to say. I especially similar responding to reviews that were conspicuously written with idea and detail.
5. Above all, testify you're listening
My advice (in case you lot missed information technology) is to never ask for positive reviews; time your requests strategically; and reply to all reviews, when possible — but specially to the negative ones.
When it comes to employee reviews, your primary goal isn't simply to convince candidates to apply (though that'south extremely important). Instead, it's to continue the talent y'all already accept feeling seen and heard. By encouraging honest feedback, listening to it with an open mind, responding to it thoughtfully and learning from information technology, you'll brand your workplace even better than before.
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Authors
Bryan Chaney
Bryan Chaney is a global talent sourcing and attraction strategist. He'southward worked at IBM and Twilio and currently leads employment brand for corporate recruitment at Indeed. Bryan has worked in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying procedure that candidates make when applying for jobs. Bryan is a co-founder of the Talent Brand Alliance and tin be institute on Indeed Resume and Twitter.
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Source: https://recruitingdaily.com/how-to-ask-employees-for-company-reviews/